Based in Brooklyn Heights, Tend To Studios is a “facial oasis” that was opened as a place of discovery. Founded by estheticians Nas’tassia Simpson and Georgia Weathers, the studio is rooted in accessibility, education, community and intentionality. At its core, Tend To is here to normalize normal skin.
Four years ago Nas’tassia and Georgia recognized a gap in the skincare industry not just in services being offered but in how people were being educated about their skin. Together, they defined their goals and aspirations, setting out a shared vision of shifting the narrative away from unrealistic skincare standards toward informed, empowered self-care.
Their mission goes beyond helping clients embrace the beauty of their skin and also focuses on education. Rather than promising quick fixes, the holistic approach places health first, ensuring that clients better understand the basics so that they can build simple, realistic and impactful daily routines that truly work for them.
“This is a beginner-friendly space for people to come and understand what their skin type is and how to build their own routines at home … I also want people to understand that we can only do 5% of the job. The rest comes with taking good care of your skin at home. We want clients to be aware so that they can achieve their goals.” - Georgia Simpson, Essence Magazine
With five years of experience as an esthetician, Nas’tassia brings a thoughtful, client centered approach, while Georgia, who has over a decade in the field, adds an understanding of technique and tradition, with her advanced education in acupressure, Gua Sha, facial exercise and manual facial sculpting. Together, they treat skincare as a collaborative process in which clients are active participants in their own care. Beyond the individual offerings on the website, Nas’tassia and Georgia also provide corporate wellness services and both offsite and in-studio skincare classes.
In a world saturated with filters, trends, and overcomplicated regimens, Tend To offers a refreshing invitation to slow down, learn your skin, and tend to it with care. Rooted in realistic skin standards and honest education, Tend To is more than just a studio, but a community resource built on transparency, trust and genuine care.
