In 2023, former First Lady Michelle Obama co-founded PLEZi Nutrition to raise the bar for what children consume, particularly when it comes to food and beverage choices. Building on her mission of her Let’s Move! campaign, which she launched during her time in the White House to combat childhood obesity, this new initiative is providing smarter, healthier options to children. With an initial focus on beverages, the company offers drinks that not only reduce sugar and sodium but also include more nutrients than other leading options, including 100% of the daily value of Vitamin C.
Now, she’s teamed up with four-time NBA Champion, Steph Curry, to launch a new product: PLEZi Hydration.
We've created something with smart ingredients and unbeatable flavor, so people can fuel their bodies the right way. No nonsense, no shortcuts—because the next generation deserves better." - Steph Curry
Available in three refreshing flavors - Lemon Lime, Tropical Punch, and Orange Mango Twist - PLEZi Hydration was developed with the help and expertise of registered dietitians so that it not only tastes great but offers a healthier option for everyone. According to the website, each bottle contains two times the electrolytes to support performance, seven times the potassium to help with recovery, and contains no added sugar, artificial sweeteners or high fructose corn syrup.
Curry was not just an investor in the product but played an active role in contributing to the whole process, including the packaging. His wife, Ayesha, well known for her skills in the kitchen, also lent her expertise to the creation and taste of the drink.
According to the Centers for Disease Control (CDC), sugar-sweetened beverages or sugary drinks are the leading sources of added sugars in the American diet. Three in five Americans aged 2 and older exceed the recommendation to consume less than 10% of their total daily calories from added sugars on a given day (CDC). PLEZi, which means “fun” or “joy” in creole, comes at a time when smarter alternatives that don’t compromise health or flavor are needed more than ever.
