With an estimated net worth of $800 million, Beyoncé Giselle Knowles-Carter is undoubtedly a multi-generational cultural icon who dominates off the stage as well (just ask the Beyhive). Having recently launched her haircare brand, Cécred (pronounced sacred), she’s fulfilling one of her lifelong dreams of creating hair products that prioritize the needs of textured hair, by offering a range of safe and effective products geared towards ensuring “visible strength, length retention, moisture and shine.” Leveraging hair rituals from around the world, Cécred features products that were created using a variety of oils, plant-based extracts, butters and fermented rice water.
From my mother’s salon, daily rituals with my father, and years of experience in developing a hair care line, the journey has been just that: Cécred – Beyoncé, Essence Magazine
Through a collaboration between Cécred X BeyGOOD Fund, Beyoncé is also offering an annual $500,000 to fund cosmetology school scholarships and salon business grants across five different cities where there exists a diverse and thriving community of hair stylists – Atlanta, GA, Chicago, IL, Houston, TX, Los Angeles, CA ad Clementon, NJ.
But this isn’t Beyoncé’s first rodeo. She’s undertaken a number of different ventures over the years and we’re here to give you a look at them.
2006: House of Deréon
Inspired by three generations of women, House of Deréon was an ode to Beyoncé’s maternal grandmother, Agnèz Deréon. A collaboration between Beyoncé and her mother, Ms. Tina Knowles, the brand, which featured casual wear, such as sweatpants, jeans and embroidered hoodies, closed up shop in 2012.
2010: Beyoncé Heat
Launched in 2010, Beyoncé Heat was Beyoncé's first foray into the perfumery industry. Within one month of its release, Macy’s CEO reported that the chain sold $3 million worth of the fragrance.
2010: Parkwood Entertainment
Founded by Beyoncé in 2010, Parkwood Entertainment is a management, production, entertainment company and record label. It originally began as a production unit for films and videos in 2008, with its first release being the film Cadillac Records. Parkwood has also been behind the release of Beyoncé’s fifth self-titled visual album, as well as her album Lemonade, and also has under its umbrella Chloe x Halle.
2015: 22 Days Nutrition
In 2015, Beyoncé announced a partnership with her personal trainer, Marco Borges, that resulted in the launch of a vegan meal delivery service. 22 Days Nutrition was strategically named after the notion that it takes 21 days to curb a bad habit and adopt a new one. The partnership also saw the subsequent creation of a meal planner, which offers customized recipes to members. As part of the service, customers receive recipes, grocery lists and on-demand help from food coaches for $39/quarter of $99/year.
2016: Ivy Park
In 2016, Beyoncé launched Ivy Park with Top Shop. Three years later, after Parkwood Entertainment acquired total ownership of the brand, making Beyoncé the sole owner, she entered into a partnership with Adidas to produce a range of products, including apparel and footwear, from performance to lifestyle. Although the two mutually agreed to end the partnership in 2023, against the backdrop of a more than 50% decrease in revenue in 2022, it was reported that the four-year partnership was already set to end in 2023.
2023: Cé Noir
In October 2023, Beyoncé officially launched her new perfume, Cé Noir, inspired by her Renaissance tour. The fragrance contains notes of clementine, golden honey, rose absolute, jasmine and golden amber.
In addition to these ventures, Beyoncé has signed a number of lucrative endorsement deals with global brands, including L’Oréal and American Express. She also signed an unprecedented $50 million multi-year promotional deal with PepsiCo in 2012. In 2021, she and her husband, Jay-Z, were the faces of Tiffany & Co’s “About Love” campaign, in which she became the first Black woman to wear the iconic 128.54 carat Tiffany Diamond.
