It’s never too late to start - or restart - your fitness journey. Whether you’re getting back into the groove, embracing the joy of daily walks, jumping into a new training routine or just refreshing your wardrobe for the summer, this moment is yours. Wellness is having a major moment, and along with it is a growing interest in gear that not only performs but makes you feel your best. As we all know, when you look good, you feel good.
There are a growing number of Black-owned athleisure brands that are designed to make you feel more confident along your fitness journey, and we’re here to put you onto them. With a range of functional and stylish apparel, these brands are contributing to building community, strengthening inclusiveness and representation and encouraging people to stay active. Whether you’re heading out for a run, weight training or running errands, these brands have you covered.
ZOEZI
ZOEZI, which means “exercise” in Swahili, is a fashion forward fitness brand founded by Kenyan-born entrepreneur Yvonne Bulimo. Frustrated by the lack of brands that resonated with her, she created ZOEZI to inspire confidence and encourage a new wave of Afrocentric creativity in fitness that emulates the depth and breadth of Kenya, and the larger continent. With fitness apparel for both men and women, including athleisure options, ZOEZI’s collections are fresh and functional.
Solely Fit
Solely Fit was founded by Stefania Okolie, who describes herself as a Haitian-Nigerian-American and South Florida native. Each collection is both size-inclusive and stylish, designed to empower women of all body types through movement and self-expression.
Damihow
Committed to strengthening diversity in the fitness world and increasing Black representation, London-based Damihow marries function and style in all of their products. Founded by fitness expert Dami Howells, this brand, which caters to both men and women, is amplifying diversity while delivering quality.
Vertical Activewear
Founded by wellness expert Tia Robinson, Vertical Activewear is committed to representation and inclusivity. The brand offers styles for every body type, with sizes that range from XS to 5XL. According to the website, all products are made using plant-based and recycled materials, with plastic waste being made into thread and woven into sturdy, sustainable and stylish activewear.
ROAM LOUD
Created by Toyin Omisore, Roam Loud is prioritizing health and wellness, with Black women at the forefront. Offering high-quality, comfortable pieces, including dresses, shorts, leggings and jackets, this brand is empowering their consumers, known as “Wanderers”, to feel confident.
OTG Athleisure
Founded by Genise Scott, OTG Athleisure is on a mission to both celebrate and empower women of all backgrounds. The brand’s apparel and accessories are both functional and versatile, allowing for seamless everyday transitions, from errands to workouts and everything in between.
